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Privacy Policy

Last updated February 26, 2026

1. Introduction

Nesta Life ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy describes the types of information we collect when you use the Nesta Life mobile application ("App"), how we use and protect that information, and your rights and choices regarding your data.

By using the App, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the App.

2. Data We Collect

Information you provide directly includes:

  • Profile details such as name, age, fitness goals, and body metrics
  • Morning baseline check-ins (subjective wellbeing, energy levels, mood ratings)
  • Workout logs and exercise entries
  • Nutrition and meal data
  • App preferences and settings

Health data via Apple HealthKit (only with your explicit permission):

  • Heart rate variability (HRV)
  • Sleep duration and quality metrics
  • Active and resting calorie burn
  • Step count and movement data
  • Other health metrics you choose to share

Information collected automatically (only where required for App functionality):

  • Usage analytics including feature interactions and session duration
  • Device information for compatibility and crash diagnostics
  • Push notification interaction data

3. AI Agent Interaction Data

Nesta Life routes your health data and user-provided inputs to an AI coaching agent powered by Google Cloud Vertex AI. The AI processes this data to generate personalised challenges, biohacks, directives, and coaching recommendations. All data sent to the AI agent is processed securely and is not used to train third-party AI models.

Important: All AI-generated content — including coaching conversations, challenges, biohacks, and directives — is automatically and permanently deleted every day at 12:00 AM. This data is not retained in any form after deletion.

4. Cloud Data Storage

A minimal set of account data is stored in Google Cloud Firestore solely to enable core app functionality:

  • User ID (anonymous identifier)
  • Premium subscription status
  • Last active timestamp

No personal health data, workout logs, nutrition entries, AI conversations, or HealthKit data is stored in Firestore. Accounts inactive for more than 30 days are automatically and permanently deleted from our database.

5. How We Use Your Data

  • To personalise the Nesta AI coaching experience and generate daily wellness recommendations
  • To generate daily challenges, biohacks, and directives tailored to your health profile
  • To track your fitness progress and personal records
  • To process premium subscriptions through Apple In-App Purchases via RevenueCat
  • To send push notifications and Nesta in-app messages
  • To improve the App and resolve technical issues
  • To comply with applicable legal obligations

We do not use your data for advertising, and we do not sell your personal data or health information to any third party.

6. Apple HealthKit

Nesta Life integrates with Apple HealthKit to retrieve health and fitness metrics. We strictly adhere to Apple's HealthKit guidelines:

  • HealthKit data is used exclusively to power in-app health and fitness features
  • HealthKit data is never used for advertising or marketing purposes
  • HealthKit data is never shared with third parties for non-health-related purposes
  • HealthKit data is never sold under any circumstances
  • We do not use HealthKit data to compute insurance, financial, or employment-related information

You may revoke HealthKit access at any time via Settings > Privacy & Security > Health on your iOS device.

7. Third-Party Services

Google Cloud & Vertex AI: Your health, workout, and wellbeing inputs are securely transmitted to Google Cloud Vertex AI to power the Nesta AI coaching agent. Data is processed under a data processing agreement and is not retained for AI training purposes.

RevenueCat: Handles subscription management and payment processing. For details, see their Privacy Policy at revenuecat.com.

Apple Push Notification Service (APNs): Used to deliver Nesta messages and reminders to your device. Apple's standard privacy terms apply.

8. Data Storage and Security

Local app data is stored on your device using iOS UserDefaults and Keychain. Data transmitted to cloud services uses TLS/HTTPS encryption. We apply industry-standard security practices for all cloud data access.

No method of electronic storage or transmission is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Data Retention and Deletion

  • AI coaching conversations, daily challenges, biohacks, and directives are permanently deleted every day at 12:00 AM
  • Local app data (workouts, nutrition logs, morning baselines) is stored on your device and deleted when you uninstall the App
  • Firestore account records (User ID, premium status, last active date) are permanently deleted after 30 days of inactivity

To request deletion of any server-side data associated with your account, please contact us at [email protected].

10. Children's Privacy

The App is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at [email protected] and we will take steps to delete it as soon as possible.

11. Your Rights

Depending on your location, you may have the right to access, correct, delete, or export your personal data, or to withdraw consent for data processing at any time. To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

12. Push Notifications

You can disable Nesta Life push notifications at any time by going to Settings > Notifications > Nesta Life on your iOS device. Disabling notifications will not affect the core functionality of the App.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes through an in-app notification at least 30 days before changes take effect, where practicable. Continued use of the App after the updated policy becomes effective constitutes your acceptance of the revised policy.

14. Contact

If you have any questions about this Pr